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Book – Tyler, The Creator – Artist management

Tyler, The Creator – Artist Management

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Tyler, The Creator

Tyler, The Creator in 2012.
Background information
Birth name Tyler Gregory Okonma
Also known as Wolf Haley
Born March 6, 1991 (age 22)
Los Angeles, California, United States
Origin Ladera Heights, California, United States
Genres Hip hop
Occupations Rapper, record producer, music video director, television personality Instruments Vocals Years active 2007–present
Labels Odd Future, RED, Sony (current) XL Recordings (former)
Associated acts Odd Future
Website oddfuture.com
Tyler Gregory Okonma (born March 6, 1991), known by his stage name Tyler, The Creator, is an American hip hop recording artist and record producer from California. Born in Ladera Heights, he rose to prominence as the leader and co-founder of the alternative hip hop collective Odd Future, and has rapped on and produced songs for nearly every Odd Future release. Okonma also creates all the artwork for the group’s releases and said in an interview with DJ Semtex, that he designs all the group’s clothing and other merchandise as well. After releasing his debut album Goblin under XL Recordings, in April 2011, he signed a joint venture deal for him and his label Odd Future Records, with RED Distribution and Sony Music Entertainment. Following that he released his second studio album Wolf, which was met with generally positive reviews and debuted at number three on the Billboard 200 selling 90,000 copies in its first week.

Bastard and Goblin (2009–2011)

On December 25, 2009, Tyler self-released his first album, Bastard. The album was eventually ranked 32nd on Pitchfork Media’s list of the Top Albums of 2010. On February 11, 2011, Tyler released the music video for “Yonkers”, the first single from his second album, Goblin, which was released May 10, 2011.The video has received attention from several online media outlets.[lAn extended version with a third verse can be purchased on iTunes.

After the release of “Yonkers”, Tyler announced that he had signed a one-album deal with XL Recordings.Tyler and fellow OF member Hodgy Beats made their television debut on February 16, 2011 when they performed “Sandwitches” on Late Night with Jimmy Fallon.On March 16, Tyler and Hodgy performed “Yonkers” and “Sandwitches” on the 2011 mtvU Woodie Awards, being joined by other members of Odd Future during “Sandwitches”. Goblin was released on May 10, 2011. During an interview with Tyler for Interview, Waka Flocka Flame expressed his interest in collaborating with the Odd Future frontman to direct a music video for him.

Wolf and Loiter Squad (2012–present)

Tyler first mentioned the album in early 2010 saying that he would have an album titled Wolf. In early 2011 he told fans through his Formspring account that his third album would be called Wolf and it is scheduled to be released in May 2012. The album will continue Tyler’s sessions with his fictional therapist, Dr. TC, as hinted by the title track on his first album, Bastard, in which Dr. TC says “this is the first of three sessions…” Tyler’s third album Wolf, released on April 2, 2013, contains the instrumentals that Tyler has been making since the age of 15.In August 2011, Tyler said that the album will be more focused on beats and have less rapping.

During the time fans have been in waiting for Wolf, Tyler performed several guest verses for other artists, notably “Trouble on My Mind” by GOOD Music artist Pusha T, “Martians vs. Goblins by Game (also featuring Lil Wayne), “I’ma Hata” by DJ Drama (also featuring Waka Flocka Flame and D-Bo), the title track from fellow Odd Future member Domo Genesis’ collaboration album with The Alchemist, No Idols, and “Blossom & Burn” by Trash Talk (also featuring Hodgy Beats). Tyler also co-produced the song “666” from MellowHype’s third album Numbers, which featured Mike G.

Tyler won Best New Artist for “Yonkers” at the 2011 MTV Video Music Awards.In an interview with DJ Semtex, he confirmed that he will handle all the production on the album, except one song produced by Left Brain. This was how the production on Goblin was dealt with.

Tyler initially announced in early 2011, after Los Angeles hip hop collective Odd Future announced that they will get their own TV show called Loiter Squad. It wasn’t until September 8, 2011 that the show was finally confirmed as a 15-minute live action show composed of various sketches, man on the street segments, pranks and music made by OF. Dickhouse Productions, the production partnership that created Jackass, is scheduled to produce the show. The show premiered on March 25, 2012.

Tyler has also directed music videos, acted in two roles, and also done work as a graphic artist.

On February 14, 2013, OFWGKTA uploaded a video to their YouTube account, which includes L-Boy skydiving and stating that Wolf will be released on April 2, 2013. The same day Tyler would reveal the three album covers via his Instagram.Through March and April Tyler will tour North America and Europe on the Wolf Tour.The first single from the album was released on February 14, 2013, titled “Domo23” along with the music video which features cameos from Domo Genesis, Earl Sweatshirt, Jasper Dolphin and Taco Bennett. On February 26, 2013, Tyler performed the songs “Domo23” and “Treehome95” on Late Night with Jimmy Fallon.

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