Book – Riff Raff – Artist Management
Riff Raff – Artist Management
Horst Christian Simco(born January 29, 1982) better known by the stage name Riff Raff (often stylized as RiFF RAFF), is a rapper from Houston, Texas.He was originally managed by Swishahouse co-founder OG Ron C.Then after being associated with Soulja Boy’s imprint S.O.D. Money Gang Inc., Riff Raff is now signed to producer Diplo’s record label Mad Decent.He is also known for being a member of the rap group Three Loco along with Andy Milonakis and Dirt Nasty.His second studio album Neon Icon is due for release on January 28, 2014.
Riff Raff was born Horst Simco in Houston, Texas, on January 29, 1982 to parents Anita Simco, a maid, and Ronald Simco, a Vietnam War veteran with severe post-traumatic stress disorder who worked various jobs including being a police officer and a manager at Walmart.His mother grew up in Ohio, descending from a family of German and Lithuanian Jews that includes several survivors, and victims, of the Holocaust.Riff Raff was the second of four siblings.He and his family lived in a ranch house located in the northwest suburbs of Houston, in an area called Copperfield about 25 miles outside of downtown.Growing up he was obsessed with basketball, playing frequently with a group kids in his neighborhood.By the middle of the decade, the Simcos had moved to a rental house in nearby Stone Creek, an area that had recently developed something of a gang problem.He attended Langham Creek High School, where he was shooting guard on his school’s basketball team, before dropping out senior year.Shortly after he obtained his GED.
Soon after his parents divorced and around the same time Ronald, his father, was diagnosed with tonsil cancer and moved north to get out of the heat, landing in Duluth, MN.For a period of time Riff Raff and his siblings were shuttled back and forth between there and Houston, where their mother remained.In 2001, he enrolled at Hibbing Community College in Hibbing, MN, where he played on the basketball team and majored in liberal arts. Ultimately, though, he felt out of place in Hibbing and lasted only a month on the basketball team.He dropped out in 2003 and moved back to Houston, where he found himself painting cars in the in-vogue “candy-colored” style and gradually beginning to build his new identity.He would eventually settle in L.A. as he begun to take his rapping career seriously.