Book – Jermaine Dupri – Artist Management
Jermaine Dupri – Artist Management
Dupri obtained his start as a dancer for the hip hop team Whodini when he was twelve. He made an appearance in their video for the track “Freaks Come Out At Night”. In 1990, he created his first act- the female hip hop trio Silk Tymes Leather. He later formed the teen duo Kris Kross (Chris Kelly and Chris Smith) after meeting the boys at a neighborhood shopping mall in 1991. The group’s initial album, Totally Krossed Out, was released in 1992 and went multi-platinum due to their songs “Jump” and “It’s a Shame”. He developed his own record tag called So So Def Recordings in 1993. Shortly after, he found women R&B group Xscape at a festival in Atlanta and authorized them to the label. Their initial cd, Hummin’ Comin’ at ‘Cha, went platinum. During the exact same year, on Yo! MTV Raps he fulfilled Da Brat through Kris Kross, authorized her to his tag So So Def Recordings, and launched her launching Funkdafied (1994) which went platinum. So So Def Recordings participated in a circulation collaboration with Columbia Records in 1993. He added to Lil’ Kim’s 1996 cd, Hard Core on the track “Not Tonight”.
In 1998, Jermaine Dupri was associated with the launch of Destiny’s Child’s eponymous launching cd. Dupri renewed the concentrate on his very own music occupation and released The Party Continues, the lead solitary from his debut workshop cd Jermaine Dupri Presents Life In 1472: The Original Soundtrack. Additionally that year he fulfilled Lil Bow Wow and signed him to So So Def Recordings. Both would certainly later on part methods however remained to work together on later projects. The manage Columbia was terminated in 2002, and in 2003 Dupri switched over to Arista Records. Jermaine functioned on Mariah Carey’s Christmas cd, Merry Christmas II You, in addition to with Weezer and Lil Wayne on the song “Can’t Stop Partying.” He also collaborated with DJ Chuckie to make a singing model of the tune “Let The Bass Kick”.
He added to many of Mariah Carey’s albums, most notably dealing with her on 2005’s The Emancipation Of Mimi with the play “We Belong Together”. It stayed at leading for fourteen non-consecutive weeks, becoming the 2nd longest running top song in United States chart past, behind Carey’s 1996 partnership with Boyz II Men on “One Sweet Day”. He has actually likewise made a contribution to R&B singer Usher’s profession, generating numerous tunes from his cds My Way, 8701 and Confessions.
On October 7, 2013, he replaced Randy Jackson as Carey’s talent manager.